| Position | ![]() |
|---|---|
| Description | Standard format that appears at the top of the website. It can be displayed either above or below the header, depending on the publisher. |
| Size | 1,200×90 px or 980×90 px |
| Format | gif, jpg, html, redirect (https) |
| Max weight | 150 Kb per creative If video is included: 1 MB max |
| ClickTag |
For HTML creatives, the ClickTag must be implemented as follows: Declare the click variable: <script type="text/javascript"> var clickTag = "http://www.google.com"; </script> Wrap the clickable layer around the creative content: <a href="javascript:window.open(window.clickTag)"> <img src="CREATIVE" style="position: absolute;"> </a> |
| Restrictions | For HTML creatives: Native HTML is recommended over creatives developed in Google Web Designer or Adobe Edge Animate. The index.html file must include all external references using absolute URLs and/or have inline styles and JavaScript. If using relative URLs, a maximum of 10 requests is allowed. CPU usage must not exceed 30% on a system with an Intel Core i5 processor. The total initial load under normal network conditions (Wi-Fi or 4G) must not exceed 100 Kb. |
| z-index value | z-index = 9. For DoubleClick tags, the z-index attribute must be editable. |
| Comments | Compatible with Programmatic and Performance-based campaigns. |